set gArticles = [["Partwork"], ["pic", "cutting", "pic", "pic", "pic", "cutting"]]
set gDates = [[], [0, "Today, Dec 9, 1986", 0, 0, 0, "The Times, Dec 31, 1988"]]
set gName = getat(["Birdseye"],1)
@[]#THE BIG FREEZE####FORTY YEARS OF FROZEN FOOD SALES
Like the company name, Birdseye's name was originally two words, "Birds Eye". It reputedly derived from an ancestor who saved a noble lady from a predatory hawk by shooting it through the eye#During his experiments to freeze food, Birdseye ate whale, porpoise and alligator meat#Frozen food was originally marketed as "frosted food" in an effort to overcome public hostility#Intrepid to the last, Birdseye died after suffering a heart attack during an expedition through Peru#Freezing food is an old idea. The Romans made ice cream by leaving the mixture on mountain tops and an English explorer, Francis Bacon, died from exposure in 1626 after trying to freeze a chicken in snow#In 1902 a 20,000 year old mammoth was found perfectly preserved in an Alaskan glacier - but it was inedible by then#Besides founding the frozen food industry Birdseye patented over 100 items, including a food dehydrating process#In the United Kingdom today, over 90% of fish and 80% of vegetables are bought frozen#Even France - so long regarded as the food capital of the world - seems to be falling to the frozen food juggernaut. In the decade to 1989, spending on pre-prepared food rose by 500 per cent
